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WHAT IS OUTDOOR ADVERTISING?

Outdoor advertising refers to any brand promotion techniques in which the consumer is exposed to information regarding a business outside their home and, most importantly, offline. 

Think again if you think outdoor advertising is just large billboards decorating the freeway. Out-of-home advertising can be found everywhere and has the potential of reaching audiences in a rousing manner. 

Here are a few advantages of outdoor advertising:

• This form of marketing is hard to miss as the advertisements are bold and eye-catching.
• Unlike adverts on the TV, radio, or social media, out-of-home advertising cannot be skipped, and the consumer is exposed to the entire message.
• The outdoor advertising space is rarely at the mercy of market saturation. Market saturation refers to the harshness consumers develop towards the perpetual advertising efforts of brands.