Our Services

Your Premier Outdoor Advertising Agency in Noida. Amplify your brand’s visibility with our strategic outdoor advertising solutions. From strategically placed billboards to eye-catching transit ads, we specialize in making your brand shine in North India’s vibrant landscape. Maximize brand recall, engagement, and impact with Impact Media Company’s expertise. Our proven track record ensures your message leaves a lasting impression. Partner with us to unlock the full potential of outdoor advertising and drive exceptional results. Choose IMC for innovative strategies that make your brand unmissable in North India’s competitive market. Explore the endless possibilities of outdoor advertising and elevate your brand’s presence today!

DIFFERENT TYPES OF OUTDOOR ADVERTISING :

BILLBOARDS

When you think of outdoor advertising, billboards are on the top of the list. These are large posters that are visible in the most prominent locations such as freeways, interstates, and other areas with a high number of daily travelers. Most of the viewing happens when a consumer drives by the billboard and consumes the message.

While there are multiple forms of billboards, the most widely used format is static billboards found on the better half of roadsides. This form of advertising is subtle, but it brings in the results. Most consumers are exposed to an advertisement in some form or the other when they are on the move. A majority of these are guaranteed to be billboards.

With the help of a graphic design team, businesses can create captivating billboards giving audiences an insight into the brand and its offering. 

WILD-POSTING/POSTERS

Wildposting is a way to display numerous posters consciously throughout urban areas with the maximum hustle and bustle. These posters are stuck at eye-level locations to increase the number of views without having to bulk up the expenditure.

Posters have been around for over a century. Nowadays, they’re used mainly by upcoming entertainment artists to educate the audience and spread information regarding concerts, new album releases, meet and greet sessions, etc.

This advertisement for Kenneth Cole is a real-world example of wildposting to promote the brand’s products. As visible, these posters highlight the variety of shoes on display in the retail shop.

WALLSCAPE

Wallscapes are an exclusive form of outdoor advertising, offering brands the capacity to advertise in places where traditional marketing methods might not be applicable. Tall buildings, construction sites, and garages are some examples of potential wallscape sites. 

This new-age method of outdoor advertising makes for an eye-catching display, and it can be installed or painted on the desired structures. These installations come in unique shapes and sizes, helping them differ from the average billboard.

And to top it off, wallscapes can be shared on social media platforms, making them highly efficient in reaching an in-home audience. 

This wallscape by Chevrolet is an intelligent way to advertise their new product. 

TRANSIT ADVERTISING

This method of outdoor advertising incorporates public transport like buses, taxis, subway cars, and trains as a means to spread the message. These displays are installed inside the public transport as well.

These advertisements are directed at customers using public transportation daily and towards consumers who are passing by. Due to the constant location change, these advertisements aid in providing brands with a higher clarity for their marketing campaigns and in using area-based targeting.

Since these displays are positioned conveniently, it is difficult for consumers to avoid them. And if the advertisement is a lucrative design, even more so. Transit advertising is also studied for a longer duration by the consumer, thereby increasing its overall impact. 

This ad campaign by Adidas highlights their brand and illustrates how transit advertising can be implemented.